Author: Iskandar Sulaili

Understanding target market is often the missing key. When you know your audience inside out, you can tailor your strategies for better results. Accurate market insights enable businesses to craft messages that resonate, leading to higher engagement and sales. But without such insights, efforts can fall flat, wasting time and resources. The Importance of Knowing…

Customer Profiles vs Buyer Personas: You Need to Know How and Why Your marketing efforts should be a clear distinction between Customer Profiles vs Buyer Personas. These concepts, although similar, provide different insights that are vital for targeted marketing campaigns. Customer profiles offer broad demographic details, while buyer personas dive into behaviors and motivations. This…

Untapped Potential: Why Are Customer Profiles Useful for a Business? Every interaction, purchase, and communication provides insights. These insights can shape better marketing strategies, fostering personalized customer experiences. Imagine knowing exactly what your customers need, even before they do. This proactive approach not only meets expectations but often exceeds them. The Importance of Customer Profiles…